Jeff Choong is the Head of Regional Sales with 6 years of experience delivering energy recovery and process optimization solutions across the Southeast Asian petrochemical and downstream sectors. With a foundation in mechanical engineering and a focus on decarbonization technologies, Jeff has led numerous regional initiatives involving mechanical vapor recompression (MVR), thermal vapor recovery, and steam system efficiency upgrades.
He collaborates closely with downstream operators, EPCs, and process licensors to implement low energy, high-efficiency systems tailored to complex industrial environments — including oleochemicals, refineries, and chemical manufacturing plants. His commercial and technical leadership has helped clients realize tangible reductions in energy intensity, operational costs, and emissions footprint.
At the forefront of energy transition efforts in steam-reliant industries, Jeff brings a strategic approach to evaluating and deploying technologies such as ZLD, heat integration, and advanced recovery systems — helping facilities unlock both sustainability gains and economic value.